BRAND MESSAGING SERVICES
Brand messaging matters more than ever

A strong and cohesive brand is critical in today's world of oversaturated markets and AI-crafted copy. When your company has a memorable story united across all platforms, you ensure people will always walk away understanding what you do. A well-crafted brand message also helps people envision themselves working with you to achieve their goals. 

However, most companies lack a proper go-to brand messaging document. Most businesses have various iterations of their company message, especially those firms in growth mode where the message is constantly changing.  

Helping companies create memorable brand stories is where LPC shines. We craft foundational brand messaging documents vital to becoming an unforgettable brand.

With our brand messaging services, we:

  • Amplify your company brand through compelling and value-driven messaging. 

  • Foster a deep connection between you and your ideal client. 

  • Increase awareness of and interest in your brand.  

  • Create language that spotlights your company as a trustworthy expert.

  • Elevate your ideal audience’s confidence in your business. 

  • Develop messaging that reflects industry trends and your deep level of expertise.

How LPC helps craft your indelible brand

Before we do anything for our clients, we make sure they have compelling brand messaging. Because a company needs foundational branding materials to create cohesive content and impactful copy. These materials are more than just logos and images–they are the language you use to illuminate and excite others about your company's value to the world.

  • BRAND NARRATIVE (BRAND MESSAGING)

    Because every client has different needs, the brand narrative is typically bespoke. We interview your team and stakeholders to understand how you talk about yourselves and identify the language your audience uses to talk about you. We'll craft dynamic text from these interviews that you can utilize for all sales and marketing efforts.

  • STYLE GUIDE

    A style guide is an essential document that ensures all internal and external communications sound and look the same. With a style guide, companies can demonstrate a cohesive, professional brand. This document typically includes grammar, tone, voice, and word choice.

  • BOILERPLATE MESSAGING

    Boilerplate messaging is concise and reusable text that provides your company's who, what, and why. This text is typically used in external documents, presentations, websites, press releases, and other official communications. It’s a critical tool to ensure a consistent brand message across all platforms. 

Life Sciences Brand Messaging

No matter how your company fits into the life sciences industry–from the early-stage spinouts to the long-standing service providers–your brand message must tell a powerful story. 

A brand message isn’t just the story of how you were founded or the patients you serve. It’s a compilation of those fundamentals and other elements that profoundly resonate with your audience. These elements are derived from our interviews and research, and include everything from stakeholders' precise words to the sentiments people feel about your company.  

To truly stand out in the life sciences, your company must have a compelling brand story that engages various stakeholders, from highly scientific stakeholders to inquisitive investors. With different stakeholders, the message can often get muddled. At LPC, we understand the nuances of appealing to a multi-faceted audience and are masters at clarifying the convoluted. 

If your life sciences story lacks luster, our team can give it a shine and sparkle.

Ready to give your brand the LPC touch?