Lauren’s Latest News is here to help get your marketing and communications wheels turning.

Wasn't it just a few months ago that I was writing the first-anniversary post? Time flies when you're having fun… and when you're busy.

Two years ago, at the height of the pandemic and several other world events, I decided to start a business, and I have never looked back.

In the third part of a three-part series, we offer 20 different types of content that you can create and share on LinkedIn.

In the second of a three-part series, we offer 10 more ways that you can engage on LinkedIn. We help you step up from simply commenting to sharing.

One of the biggest questions that we get regarding LinkedIn is: what do I post? In the first of a three-part series we offer 10 simple ways that you can engage on LinkedIn to get the ball rolling.

LinkedIn can be described as a combination of the coffee date, a networking event, and your resume all wrapped into one digital package. The last few years have proved that business professionals, entrepreneurs, and influencers need LinkedIn more than ever. If you think your industry is not on LinkedIn, think again. While it may be one of the fastest-growing platforms, it's also one of the most underutilized. Here are my suggestions for optimizing LinkedIn.

I always tell people that a website can serve one of two main purposes--a traffic director or a brochure. For me, it’s the latter. I treat my website like my brochure, or my sales presentation if you will. In other words, people are going to our website because they have been sent there (by me or someone I know). My website is social proof that we are not just a legit business, but we are great writers for a specific type of client. It’s a way for people to get to know more about us and confirm that they want to do business with us, or at the very least meet us if they haven’t already.

Last month, I posted a blog about Health Awareness Days and promised I'd continue the theme of sharing these each month, as a friendly little reminder to my followers. As a reminder, Awareness Holidays are similar to social media holidays but focused on bringing attention to a particular illness or affliction. Without further ado, here are the November Awareness Holidays courtesy of Healthline's article: Health Awareness Days in 2021 (healthline.com)