CONTENT MARKETING FOR LIFE SCIENCES
Turning complex concepts into compelling copy and content for life sciences companies.
Content Marketing and Copywriting for Life Sciences Companies
If you are on a digital marketing or communications team at a life sciences company, you face the challenge of telling your extraordinary story on various platforms and to many different audiences, some of whom do not understand the technical lingo.
Your company has to find a way to stand out to reporters, investors, partners, and talent in a crowded market with many other impressive life-saving companies. Furthermore, you have the tall task of thoughtfully and intentionally include the patient story.
These competing priorities can be a lot to manage, especially for high-growth companies with smaller teams.
Our team has dedicated experience helping all stages of life sciences companies sharpen their storytelling and content marketing strategy. From global organizations like IQVIA and Life Science Cares to thriving small companies like Predictive Monitor and Samsara Vision, we have proven expertise in connecting with scientific audiences.
Let's turn your extraordinary story into compelling copy.
Services
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Content Strategy & Execution
The truth is that not just anyone can write content in the life sciences industry. You need a team that is well-versed in the industry's complexities and knows how to explain the value of your science to varying audiences. Our expert team creates and executes a content strategy that aligns with your goals, which may include blogs, case studies, newsletters, and more.
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Copywriting and SEO Services
Copywriting isn’t just about informing others what you do—it’s about connecting with your audience deeply and discovering what they want to hear. Our team can help elevate your industry presence and establish you as an authority through strategic SEO content creation and dynamic copywriting.
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LinkedIn & Social Media Content
A social media presence is a must in any industry, and life sciences is no different. However, identifying what and how to say it is different for companies in the highly-regulated, complex life sciences industry. The LPC team specializes in growing the social media presence of biotech and pharma companies, particularly on LinkedIn, the platform where the life sciences industry lives.
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Brand Messaging
Every company needs a brand messaging document–a road map of your company story that informs your copy and marketing. With our proven process, we create a document that provides captivating content and copy that you can use across all platforms and connects your audiences to your groundbreaking work.
Life Sciences Companies We Support
The life sciences ecosystem includes many different types of companies working towards improving human health. LPC has carved out a niche for itself in several subsets of this vast industry.
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BIOTECH
Early-stage biotech companies rely on LPC to build foundational brand messaging and web copy, while mid-stage biotech companies harness our LinkedIn, social media, and content expertise to build an influential brand online among their various audiences.
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PHARMA
We support pharmaceutical communications teams with content and copywriting projects that need an expert eye and an outsider's perspective. Whether it’s telling patient stories or creating thought leadership papers, we become an essential extension of your team.
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ACADEMIC MEDICAL CENTERS
As lifelong learners and healthcare aficionados, our team has a soft spot for marketing and communications projects in academia. We partner with life sciences and public health departments for large-scale projects like website overhauls and thought leadership campaigns.
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LIFE SCIENCES SERVICES PROVIDERS
Our team works closely with fellow service providers supporting the life sciences industry to help them reach their audiences through content strategy, social media, copy, and brand messaging. From janitorial services and cold storage to advocacy and talent acquisition, we’ve told the stories of all types of B2B companies essential to the industry.
View Life Sciences Writing Samples
How It Works
We pride ourselves on providing our clients with a high-touch experience right from the start. LPC is both your trusted partner and an extension of your team. Each partnership follows our proven process that is specifically customized for you. We consider everything from the scope and your goals to existing marketing strategies. Below is an example of how we'd approach a social media retainer client.
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Phase 1: Brand Research and Content Strategy Development
Audit: Perform a full audit of the client's existing online presence along with comprehensive competitive and hashtag research.
Interviews: Meet with key team members and the leadership team to gain a deeper understanding of how the company wishes to be portrayed.
Strategy: Create a comprehensive social media content strategy with a list of relevant topics, subtopics, and ideas. Include suggestions for social media profile enhancement, organic and paid growth opportunities, and leadership engagement.
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Phase 2: Content Strategy Implementation
Presentation: Present the content strategy, obtain leadership's feedback, and hone the strategy accordingly.
Creation: Create an initial round of social media content.
Review: Send content to leadership for review and revisions.
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Phase 3: Content Management
Continuation: After the initial social content is approved, the management phase begins. Working one month ahead, we create the content within 14 days of assignment unless otherwise specified.
Revisions: The client has five days to submit revisions. We then incorporate revisions within 72 hours and resubmit the draft. The second round of revisions follow the same schedule. Social media content has one round of revisions.
Post: Once the content is approved, the client is free to post unless they've contracted our team to handle posting.
Ready to kick-off your new life science communications strategy? Contact us today!
