Content and Copywriting Services
Expertly pairing effective communications with targeted content marketing strategies
Your strategic marketing communications partner
In today's digital world, companies must deliver captivating content on the right platform when audiences are most likely to consume it. Yet, even the savviest of marketing teams can struggle to keep up with ever-changing algorithms, content styles, and audience preferences. Even if you are hot on the trends, the sheer volume of content needed to make an impact can bog down even the most seasoned of marketing/communications teams.
That’s where we come in. At LPC, we are marketing and communications enthusiasts who constantly consume the latest content trends and topics. We are ready to guide you down the right path and execute it with our skilled team of copywriters.
Elevating your company’s mission through captivating content
Our goal is to create in-depth, high-quality pieces that engage your audience and relate back to your overall marketing/communications goals. We have a deep understanding of the relationship between content, copy, and branding, allowing us to deliver content marketing strategies that:
Create deeper relationships with existing clients
Build a pipeline of warm leads by sharing your expertise
Grow your business by spreading awareness to new faces
Elevate leaderships’ status as industry experts
Content marketing is considered the lifeblood of modern marketing, and compelling copy is the heart that keeps it beating. At LPC, we know when these two elements work together, a company can achieve its marketing, sales, and visibility goals.
Our tailored content and copywriting services
At LPC, we believe every customer is unique. We know that plug-and-play solutions aren’t effective, and that’s why we create a partnership tailored to your needs.
Our content strategies include but are not limited to the following writing services:
Web copy
Email copy
SEO copy
Social media copy
Blog content
Article content
Lead generation
Who We Partner With
At LPC, we are passionate about elevating the stories of companies focusing on scientific research and discovery and related services. We also dedicate a portion of our time to supporting visionary companies and leaders in other industries that improve people’s quality of life.
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Phase 1: Brand Research and Content Strategy Development
Audit: Perform a full audit of the client's existing online presence along with comprehensive competitive and hashtag research.
Interviews: Meet with key team members and the leadership team to gain a deeper understanding of how the company wishes to be portrayed.
Strategy: Create a comprehensive social media content strategy with a list of relevant topics, subtopics, and ideas. Include suggestions for social media profile enhancement, organic and paid growth opportunities, and leadership engagement.
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Phase 2: Content Strategy Implementation
Presentation: Present the content strategy, obtain leadership's feedback, and hone the strategy accordingly.
Creation: Create an initial round of social media content.
Review: Send content to leadership for review and revisions.
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Phase 3: Content Management
Continuation: After the initial social content is approved, the management phase begins. Working one month ahead, we create the content within 14 days of assignment unless otherwise specified.
Revisions: The client has five days to submit revisions. We then incorporate revisions within 72 hours and resubmit the draft. The second round of revisions follow the same schedule. Social media content has one round of revisions.
Post: Once the content is approved, the client is free to post unless they've contracted our team to handle posting.
