Top tips for writing great content
At Lauren Perna Communications, our superpower is transforming super complicated (aka lengthy) text into social media-sized content (aka shorter, more engaging).
So, how do we do it? A little bit of magic and a lot of practice.
How can you write great content when we’re not around? Here are five steps to help you turn complex concepts into compelling content:
Write out the whole story/statement.
Determine what segments/aspects aren’t necessary and cut those out.
Remove any aspects readers could learn from your profile.
Identify words that can be shortened or removed. Only use abbreviations and emojis to shorten text if your brand guidelines allow for it.
Read it out loud to yourself or to a friend. If it's tough to read out loud, it'll be tough for someone to read in their head.
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