We have a series of workshops that will provide clear and incisive directions on how to show up, where to show up, and what you can do to be memorable in this ever-changing digital world.
Presentations are facilitated by CEO and Lead Writer, Lauren Perna.
Lauren is an experienced public speaker and trainer, having spent a decade giving large-scale presentations and workshops to networking groups. She also had a brief stint as a bar trivia host, giving her the keen ability to work a crowd and wrangle in even the toughest of participants.
List of Workshops:
Click on each title for description
• Customized Content Strategy Workshop
Workshop length: 3 hours+
You know you need to tell your company's story, but you aren't sure how to or where to tell it. Or maybe you've been doing the same content plan year after year, and now you need a refresh. In this fully customized, highly interactive workshop, we help you craft a killer content plan that helps tell your story in a way that feels authentic and manageable. You'll leave with a content strategy that answers the following questions:
- What are our marketing and communications goals?
- Who are we targeting and why do they care about us?
- What platforms do we need to be on and how can we optimize them?
- How can we tell our story in a memorable way?
This workshop is perfect for growing businesses and long-time businesses shifting their marketing strategy. At the end of the workshop, we deliver a comprehensive plan for raising your visibility and connecting with your ideal clients through the power of storytelling.
• Level Up With LinkedIn
Workshop length: 1-hour or 90 minutes
Did you know that four out of five people on LinkedIn drive business decisions? LinkedIn is one of the fastest-growing sites out there and it’s unlike any other social media platform. The platform is constantly evolving to meet the needs of its fast-growing audience and it doesn’t have the same plug-and-play factor that other platforms do. No wonder some people throw in the towel when it comes to LinkedIn. But you don’t have to throw in the towel, nor should you. In this workshop, you’ll learn:
- The ins and outs of the platform.
- The best ways to optimize your profile.
- Tips for connecting with people and building your network.
- Steps to becoming an advocate for your company or your business.
We give this presentation in two formats: LinkedIn for individuals or LinkedIn for companies. We can also do a combination of both. Either way, the presentation can be tailored to your specific questions. You receive a copy of the presentation and a list of fully vetted resources to help continue your learning.
• Delivering Your Powerful Messages
Workshop length: 1-hour
In our highly visible (and shrinking) world, it can feel like some people are born with the innate ability to deliver powerful, memorable messages whether written or spoken (think Richard Branson, Oprah Winfrey, or Elon Musk). The truth is even if communicating does come naturally you can continue to hone your skills. In Delivering Your Powerful Messages, we’ll go over topics such as:
- The power of storytelling.
- The importance of practicing (and more practicing).
- The ability to get people to like, know, and trust you.
- The key skill that all memorable communicators have.
This class is appropriate for associations, networking groups, college professors and their students, entrepreneurs, small business owners, and any professional looking to improve their communications skills. The presentation can be tailored to your specific questions and concerns. You receive a copy of the presentation and a list of fully vetted resources to help continue your learning.
• Digital Marketing in a Nutshell
Workshop Length: 1-hour
Google “digital marketing” and you’ll find more resources than you could cover in a lifetime. It’s nearly impossible to get a quick snapshot of digital marketing on your own accord, and that’s why people spend years studying the topic. But you don’t need years. With our Digital Marketing in a Nutshell 101 seminar, you will gain an understanding of the basic concepts and buzzwords. We’ll answer questions such as:
- What is digital marketing and what does it entail?
- Why should you consider incorporating a digital strategy into your marketing plan?
- How can you implement a strong digital strategy and measure success?
- Who can help you implement digital marketing?
This workshop is popular among associations, networking groups, college classes, growing businesses, and long-time businesses shifting their marketing strategy. We’ll tailor the conversation to your specific needs, so you and your team leave feeling like this was the best hour of their week. We can make the presentation as interactive and engaging as you want. You receive a copy of the presentation and a list of fully vetted resources to help continue your learning.
• A Quick Guide to Social Media Marketing
Workshop Length: 1-hour
Social media has become such a crucial part of doing business in today’s world that you’d be hard-pressed to find a business that’s not on at least one platform. What you will readily find are people and businesses completely confused and overwhelmed by this ever-changing, shape-shifting beast known as social media. In A Quick Guide to Social Media Marketing, we’ll talk about overall strategy and goals of using social media to market your business, and how you can measure success. We’ll walk through the individual platforms and buzzwords, answering questions such as:
- Which platform should we be on?
- When should we post?
- What types of content should we be posting?
- Do we have to be doing the latest trend?
- What is SEO and how do I get it?
Clients rave about this presentation because it is jam-packed with useful information provided in a way that is straightforward and actionable. It has been high praised by associations, networking groups, college professors and their students, entrepreneurs, small business owners, and digitally adverse professionals. The presentation can be tailored to your specific questions and concerns. You receive a copy of the presentation and a list of fully vetted resources to help continue your learning.
• Overcoming Blog Writing Challenges
Workshop Length: 1-hour
Adding a blog to your website is a great way to convey your expertise to would-be and existing clients without sounding super spammy or salesy. However, many companies miss the mark on this goal because blog writing is formulaic and doesn’t come naturally to everyone. In Overcoming Blog Writing Challenges, we’ll set the goals of your blog and how to measure success. We’ll answer the following questions:
- What is the basic formula for writing a blog post?
- How to avoid sounding spammy and salesly?
- What should I write about?
- How do I write like an expert?
- How to write for a technical or regulated industry?
- What do I do once the blog is written?
- What should I do about SEO?
We’ll make this class as interactive and engaging as you’d like, so you leave feeling more confident in your writing skills. This class is designed for companies eager to get their staff involved in blog writing, as well as small businesses, entrepreneurs, networking groups, and college classes. You receive a copy of the presentation and a list of fully vetted resources to help continue your learning.
• Transforming Complex Concepts into Compelling Communications
Workshop length: 1-hour
When you are in a complex or highly regulated industry, such as Life Sciences or IT, conveying your story can be daunting. But just because you’re in a challenging or technical field, doesn’t mean you shouldn’t share your company with the world. You never know who can help your business grow, so it’s important to be clear about what your company offers. In Transforming Complex Concepts into Compelling Communications, we’ll distill your company’s messages down, so you can feel confident telling your story, whether you’re talking to your grandmother or writing social media posts. We’ll answer your questions such as:
- How can I explain certain concepts to the layperson?
- How do I know what is OK to say and what’s not?
- How can I connect with people when my field is perceived as dry or boring?
- Why should I bother distilling information if my ideal client knows what I’m talking about?
This class is designed for companies in complex or highly regulated fields. You receive a copy of the presentation and a list of fully vetted resources to help continue your learning.
