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Lauren Perna is a South Shore Conference For Women Panel Speaker: Speaking Up and Standing Out Online and In Person

South Shore Conference for Women

Personal branding is the biggest buzzword in business, whether you work for yourself or someone else. The general message is you need to find a way to differentiate yourself and share your unique opinions. But that doesn’t always come easily to everyone. And if you’re not a communications professional, it can be challenging to figure out what to say, where to say it, and how to say it.

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