An Innovative Patient-Driven Start-up Needs Brand Messaging

Our design partner, Rizbee Studio, reached out for brand messaging services to support their brand identity client, ScriptLas. The stealth-mode start-up is a patient advocacy service started by two pharmacy technicians who are frustrated with seeing pharmacy patients struggle to navigate health insurance red tape. Knowing our expertise in patient advocacy and the healthcare landscape, Rizbee called on us to support these innovators.

Like many stealth-mode startups we support, ScriptLas did not have any clients to participate in our branding messaging process. But that doesn’t stop us from providing the same top-tier level of messaging support—we just got a little creative, interviewing the owners in depth and tapping into our personal networks of healthcare writers and clinicians to get their take on this innovative idea.

The result? A brand road map the team could use for Rizbee’s website design and all other messaging demands.