With our proven process, LPC crafted a brand messaging narrative to guide Janitronics Building Services in its many writing and marketing endeavors. This includes their ever-important presentation document, which now has more engaging, succinct language and a better layout. Lauren Perna Communications has since become a key partner for the Janitronics team, working side-by-side with their in-house marketing team for all types of content support, from a website overhaul to social media and executive communication.

Through a series of interviews and our bespoke brand messaging process, LPC created a brand narrative with foundational text for Ionic Cytometry Solutions. This included the company’s mission, goals, and boilerplate messaging. We also complemented the work with a LinkedIn profile for Eric, recognizing that as the founder of a small business, his personal brand is equally important.

Like many stealth-mode startups we support, ScriptLas did not have any clients to participate in our branding messaging process. But that doesn’t stop us from providing the same top-tier level of messaging support—we just got a little creative, interviewing the owners in depth and tapping into our personal networks of healthcare writers and clinicians to get their take on this start-up’s innovative idea.